UI/UX design is the most important factor in custom eCommerce website development. The design and interface of your website attract people to your website. It generates more leads. Approximately, there are 12 million to 24 million eCommerce websites on the internet. Modern consumers don’t wait for website loading. They just want things in seconds because they have calculated time to spend on your website. You just have a short time to grab their attention. If you don’t win to keep them on your website, you will lose your customer.
Why Do Consumers Leave Your Website?
There are some important factors that must be considered while developing your website. If you don’t take them seriously, you will face failure. If your website has bad UI, irrelevant content, misleading links, and wrong CTAs, Consumers will leave your website.
In this article, I will elaborate on the major aspects of UI/UX design of your eCommerce website development.
Important Factors of UI/UX Design
● Easy Navigation
When a person comes to your website, he/she should find his desired thing in no time. Your website should provide easy navigation to help your customers to find something. Your website should contain products in their respective categories. For example, if your website has many clothes, divide them into categories— Baby suit, gents’ suit, ladies’ suit, etc. When you categorize your products into subcategories, the user easily finds their desired things.
The best way for providing easy navigation is to add a search button on your landing page. Your customers will find products by searching the product’s name.
● Maximize Loading Speed
According to the 15-second rule, the user waits for a website to load for 15 seconds. If you grab his attention before 15 seconds, you can sell your product to him. This thing refers to the loading speed of the website. According to Google, your web page must load before 2 seconds, then your website has a good loading speed.
Consumers expect your website to offer smooth and quick responses. If your website does not load quickly and the users get frustrated, your website will be at high risk. According to Crazy Egg, a one-second delay decreases customer satisfaction by 17% and conversion rate by 7%.
● A Short and Clear Description of Products
A consumer reads the description of the product before buying anything. The description of the product must be concise, simple, and clear. It summarizes the product’s characteristics. All the details must be visible along with the product.
As consumers have a small span of time while viewing the product. They literally scan the products in a hurry before purchasing. The best format to showcase the description is bullet points. The consumers easily read the key points from the description and save their time.
● Simple Transaction Process
According to the Baymard study, 27% of the customers leave the website because of the complex transaction process. When a buyer likes a product on your website, he/she just wants to buy it as quickly as possible. You can streamline the transaction process and enhance the user experience.
Most websites don’t have SSL. Consumers don’t visit those websites at all. If you are running a custom eCommerce website, make it secure to get customer trust. People make transactions on websites that are more secure. The buyers want to secure their personal information and bank details with secure websites.
● Add Social Media Links
A person spends an average of 4-5 hours a day online on different platforms. He/she uses Facebook, WhatsApp, Instagram, and many other social media platforms. If you expand your business on different social media platforms, you can gain more traffic and revenue.
Your online presence on different platforms gives value to your customers. They always get positive feedback from your website through different ways of communication. People give you distinct suggestions for improving your website’s user experience.
Customers always ask queries from the eCommerce website agency. They want quick responses from the website. But it is impossible for a person to answer such queries 24/7. A person can give his maximum response to help their questions but he can’t give service every time. To overcome this issue, the latest technology introduces a chatbot for a quick reply to customers’ queries.
Also, Read about sleep deficit
Website owners save specific answers to the general questions of the customers. When a buyer comes to a website for purchasing, the chatbot automatically guides him about the website.
Custom eCommerce website development needs an attractive UI/UX design for growth. People must feel comfortable while using your website. User experience can be enhanced by using unique features in your website design — an attractive UI, CTAs, easy navigation, chatbot, simple transaction process, etc. When you improve the user experience of your website, all other factors like conversion rate, loading speed, performance, etc automatically boost up. I hope this blog will help you make your website more engaged and successful.