Fashion market trends, 2021

The main trends in the fashion market of the pre-pandemic time remain to strengthen state regulation. Whitewashing, and increasing transparency, a course towards digitalization, and the development of various technologies – from managerial to marketing. But the pandemic and crisis have brought about significant changes in the fashion industry. According to the Financial Consulting Group, in 2020, the Russian fashion market decreased by 17% in rubles and 25% in dollars.

According to financial group

And so far, the economy has not recovered, and the disposable income of the population continues to lag behind the pre-crisis indicators. What will be next?

New outfits as a reward for stoicism

The beauty of the fashion trends industry is that it is highly volatile and reacts quickly to changes. This year, the economic recovery is helping with oil, which is already more than $70 a barrel. It’s albeit temporary growth provides tremendous support for GDP and provides a faster exit to pandemic levels.  

Nevertheless, positive expectations played a strange role: in the first half of 2021, there was an overspending trend on the fashion market, the effect of deferred demand, giving unpredictable sales jumps. The most noticeable increase was the share of the fashion market in the budget of the poorest Russians – from 5.8% to 15.9%. In people with incomes from 50 thousand rubles, the percentage increased from 4.8 to 11.3%.

Also Read: 7 Skills you need to become a Professional Fashion Designer

At the same time, rational spending on clothes within the consumer basket is about 4–6%. Now, some expenses are higher than financial capabilities. Even though 71% of Russians live in a mode of economy, they continue to go to stores and shopping centers, “hang out along the windows.” If in August 2020 the activity of visiting shopping centers and offline stores fell: in Moscow – by 4.7%, in St. Petersburg – by 12.8%, then exactly a year later, it has grown by 2.4% and 13.6 % respectively.

Retail layout

In retail, there is an increase in sales of local manufacturers and interest in local brands. The share of sales of Russian brands is growing on international and Russian marketplaces. At the end of 2020, the growth in the number of local suppliers on. AliExpress amounted to 350%, on Wild berries – 52%. In January – April 2021, sales of Russian brands of Wild berries increased by 73%, while the dynamics of sales of foreign brands amounted to only 17%. For 52% of Russians, information that the goods are produced in Russia positively affects the purchase, 60% believe that domestic clothing and footwear are of high quality.

For example, the increase in the minimum prices for the category “women’s dresses” fashion trends excluding discounts in the season 2021/22 compared to the season 2019/20 was in the following chains: Baon – 140%, Mango – 80%, Befree – 67%, Massimo Dutti, Reserved, and Zara – 50% each, H&M – 47%, Incity – 30%, Gloria Jeans – 25%, O’stin – 23%, Uniqlo – 15%.

The retail price has gone up. 

The increase in prices in rubles in the mass segment compared to the pre-pandemic. Time estimates in the range of 20–80%. And this is even though the mass market always strives to contain the price.

During the crisis, many retail companies increased their sales. 

Not all retailers have returned to pre-pandemic sales figures, but some formats have even benefited from the situation. Within the pandemic, three companies emerged that felt even more confident. Marketplaces, significant discounts, and large chains with a wide offer in the budget segment.

 In addition, during the pandemic, a long list of retailers was recognized as systemically essential and received. Subsidies from the state for preserving jobs. So they did not suffer as much as small businesses. For the period 2020 – the first half of 2021, the sales volumes of Tvoe. Chains grew most noticeably – by 56%, Incity – by 36%, Zarina – by 21%, Sport master – by 15%. At the same time, international players did not grow so significantly.

Many retailers open their marketplaces, creating a digital service for managing supplier relationships, servicing manufacturers’ communication with the end consumer. It allows retailers to reduce their risks and not freeze money in things.

The peak of online growth has passed. 

It does not mean that now offline and online will grow in the same way. But the speed had become more restrained than in 2020, when. The online market for clothes, shoes, and accessories is produced of 45%. And the online share of the total market turnover reached 22.6 %. The largest category of online shopping within fashion is clothing, which accounts for over 60%. According to forecasts, by the end of 2025, the share of online fashion purchases will double and exceed 50%.

Western brands continue to enter the market. 

In the first half of 2021, primarily small companies already present online and are opening their offline stores in Russia. Shikkosa, The Frankie Shop, Bernadette, Fashion Baby, Ecco kids came out.

The primary trend in the retail business is the formation of multichannel sales. 

Online players are increasingly going offline, and this process will continue because different channels have a noticeable synergy effect. More than 70% of Russian shoppers of fashion market trends say they want to keep going to physical stores while online growth continues. With a multichannel approach, brands feel much more resilient.

A high-quality product, precise positioning. And a well-thought-out pricing strategy is a must-have, you cannot do without them, but these conditions are no longer enough.

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Also Read: Diamond Engagement Ring – How to Pick the Perfect Ring

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Contents

Good Packaging

Customer Support

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Variety Of Kits and Designs Available 

Good Quality Tools In The Kit

Availability Of Brighter Diamonds

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 Whether you’re a seasoned master, a beginner or, diamond art, painting is all about having the most excellent equipment. 

Also Read: 5 Things to Consider When Choosing a Lab-Grown Diamond Engagement Ring

Having the best diamond art kit that can make creating the art more fun and more accessible. After purchasing kits from a variety of retailers and destroying several paintings, I decided to buy diamond art kits from

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 My job has been flowing as smoothly as ever when I purchased diamond art kits from them. For a long time, I’ve bought all of my tools and necessities from this site. 

The quality of this store’s products is also excellent.This business provides everything one might need to produce an excellent work of art and enjoy the process, whether diamond art painting kits, equipment, necessities, album covers, or bookmarks. Below I have reviewed many distinguishing features of the Paint with diamond art store and why buying supplies is worth it.

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Previously, if I purchased painting supplies from a store, they were either missing or damaged. 

However, this site has always delivered my items in fantastic condition, with no missing equipment.

Customer Support

Customer Service of this diamond store is another thing to admire and appreciated. Before buying the supplies related to painting, one doubts whether the specific kit would suit me when I contacted other stores to ask any queries about their products.

Quality Products

 I was always concerned about the quality of canvas purchased from other stores since vendors frequently cut corners on the canvas, and the cloth used to produce the canvas was of low quality. Making a painting on the canvas was unpleasant for me. However, the high-quality canvas offered by this business is the finest! 

They’re constructed of high-quality cloth and are durable. The designs created on these canvases are stunning and high-resolution. 

Apart from the canvas, all the supplies. I’ve purchased from this site are of exceptional quality, making the process of painting diamonds enjoyable and straightforward. 

Custom Diamond Paintings are their top-of-the-line offering.

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Price is an essential factor that determines when thinking about purchase whether you will purchase the product or not. When it comes to buying diamond art supplies. I used to believe that if a store is charging minor than others. Then, probably because the quality of their products is terrible. But paint with diamonds art offers all its diamond products at reasonable and affordable prices. Prices are neither too low nor too higher. While the prices are affordable, they continue to produce high-quality goods. 

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This business sells goods that you won’t find anyplace else at meager rates.

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Diamond art painting is all about use and having the right tools in the fitting kit. Firstly, this store has various kits from which one can choose the kit most suitable to him. Secondly, I liked most about the equipment I bought from this store because I got all the supplies shown in the pictures and they were not damaged.

 The Diamond Painting Supplies I purchased included a Printed Branded Velvet Canvas, a package of diamonds with a diamond kit tray, tweezers, a diamond painting pen, and other high-quality items.

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You may select between round and square diamonds, depending on your preferences. This business also offers 3D and 5D diamonds, depending on your preferences. Three-dimensional diamonds have nine facets, whereas five-dimensional diamonds have fifteen. 

5D Diamonds sparkle brighter than 3D Diamonds because they have more features.

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But, no matter what, this business has always promoted honestly and displayed acceptable pricing and items.

After purchasing from Paint with diamonds, I can confidently state that their first goal is to please their clients to the greatest extent possible. Furthermore, their rates are moderate and accessible, with no possibility of deception or fraud. As previously said, paint with diamonds art has several characteristics and traits that set it apart from other stores. 

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This business is one of the best open out there, with an extensive range of diamond art materials accessible at reasonable rates. They have designed all their collections with great care to meet the customers’ demands and satisfy them. With the fantastic tools and equipment bought from this store, I created terrific paintings while enjoying the whole process. Having purchased from this store so many times, one thing I know for sure is that they provide excellent quality products. And you all should give this store a try.