Whatever social network you’re trying to use, sharing information that is not of high quality can only harm you. I’ve experienced this lesson the hard way since when I am lazy and share information that is not worth sharing, my social media traffic decreases.
Why? Most people think that all the content you share is of mediocre quality even though it’s not. If your content is consistently good, people will look at your posts with anticipation and go through them.
If you examine the above image, you’ll notice that my traffic on buy facebook likes uk decreased by 74%. Sure, my posts in December did better on Facebook. However, I also made fewer posts in the month.
One of the primary reasons for my drop was that the updates I posted on Facebook were not significant. Instead of spending four hours per month thinking of significant updates, I only spent just 30 minutes. This led me to see fewer likes for each post.
Use the 80/20 rule.
You’re able to come up with your ideal ratio. However, I’ve found that sharing content from your website 20% of the time is the ideal ratio. If you promote content on your website, users will consider you self-promotional.
In the beginning, you’ll need to tweet four times on topics not relevant to your business before when you post unique content.
Make sure the updates that you share that aren’t related to your business are good quality. If you post mediocre or unprofessional updates, as stated above, it will reduce your overall click-through rate.
Your links should be placed near the top of your social post.
If you make an update via Twitter or Facebook post, you can decide where to put your link. I usually put my links at the end of my updates because it’s more convenient. However, it doesn’t always result in the highest number of clicks.
It is evident in the above heat map that links are around half of the status update, particularly on Twitter, are likely to get the highest number of clicks.
The next time you compose an update on Twitter, the next time you write a Twitter update, you don’t need to include an URL at the end of your tweet. Instead, include it after the quarter-mark.
Do not post anything on Facebook unless you post photos.
Similar to Twitter, Facebook users love images. Facebook users like images to the point that Facebook status updates with images get 104 percent more comments and 54% more shares, and 84 percent more click-throughs.
What’s more intriguing is that when you incorporate an action call-to-action in your image, you can expect an increase of 14 percent in the click-through rate.
Additionally, use the hexadecimal color #4c66a4 in your photos or use colors such as white and grey that Facebook utilizes. You’ll be able to see your click-throughs increase by 16% and 28 percent.
Do not forget to use hashtags.
Suppose you’ve not had the chance to look over this infographic. Start now. It explains how using hashtags across every social network can give you more visitors – in some cases, double the amount of traffic – compared to using no hashtags.
The approach you choose to take for each social media platform will have to be different. This infographic will break it on your terms. Make sure that the hashtags you’re using are relevant.
A few years ago, when I realized the significance of using hashtags, I began employing them in all my posts. Initially, it wasn’t beneficial because I was spamming; however, once I understood the importance of relevant hashtags, I noticed more clicks.
Keep it short and straight to the point.
I’ve been trying to determine the perfect length for status updates on social media. However, it is different based on the social network. You don’t have much room on Twitter as the platform limits the number of characters you can post.
On other platforms, such as Facebook, on Facebook, you can compose paragraphs.
But, I’ve noticed that updates with shorter lengths tend to receive the most clicks. For instance, I’ve tried updates on Facebook which are paragraph-length and found that click-through rates for the updates are about two to six times lower when compared to updates of just one sentence lengthy and about 40 characters long.
Be aware of the words you choose to use
Have you ever thought about whether the words you choose to use in your updates result in higher shares, likes, and clicks? Each social network is different click here.
Test, test, and then test further
While I’ve broken down ten strategies to increase your click-through rate, Don’t believe me when I say so. What I have worked for may not be the best for you. And vice versa.
What should you do? Try all the methods and develop your own. This will allow you to increase the number of clicks you get.
It is essential to keep your eyes on how social media platforms evolve in time. Therefore, you need to adjust and try out new strategies constantly. In the absence of doing so, it can cause your click-through rate to fall.