If you’re providing personal services or are in the B2B business, then you should consider doing more seminars or even hosting one if you’ve never done so before. Seminars are one of the best ways to sell to a wide audience and make lots of conversions in a short period. They’re also surprisingly cost-efficient when planned properly. Let’s take a look at some of the top reasons why seminars should be at the top of your list of marketing strategies.
They Allow You to Showcase Your Expertise and Results
One of the things about seminars is that they allow you to present a subject to a group of people who don’t know much about it. This automatically puts you in a position of power and will make you look like an expert and an authority in your field. You also have the opportunity to bring clients on stage and have them speak about the results they have had working with you. This will add social proof to the mix and make you look even more credible.
Sell Right on the Spot
Another benefit of seminars is that you can get your attendees to sign up for your services right after them. All seminars should have a section where people can opt-in with salespeople. This will allow you to make immediate sales, and also know how well the seminar went down. This will make the results of future seminars more predictable and let you know if you got a positive ROI very accurately, unlike many other marketing methods.
They’re Cost Effective
If you manage to find an affordable venue for your seminar and get equipment on the cheap, then you could end up getting lots of business for a very small investment. You can get things like microphones on a site like this one: https://galaxyaudio.com/sound-equipment/microphones/wireless-microphone-systems/ and you can then start looking for venues in your area. Pick a space that is just the right size, however, and don’t aim for the swankiest rooms in the city. Universities are great if you want to host seminars on a budget and still look professional. Business centers and stately homes could also be considered.
If your first seminar is a success, keep the venue’s information. You can then check if you are able to book multiple seminars in advance so you can get a discount.
They’re a Great Way to Network
You can also use seminars to build a sense of community and give you and your clients the opportunity to network. You never know how you might come to one of your seminars, and some people could help you more than you can help them. So, don’t overlook this benefit.
These are all reasons why seminars should be one of your top marketing options if you’re in a business where you have to actively sell to clients. They will allow you to get great results with much less effort and could allow you to save a lot of money in the long run.
