From photogenic matcha latte, meat-free meat, and vegan burgers to African superfoods and next-generation ready-to-eat snacks. Everything that has delighted us this year and will satisfy us even more next year, says Elena Shifrina, founder and CEO of the health food brand Bite and a columnist BURO.
The main topic of 2020, of course, was health. We started to think more about what we eat and how it affects our health and shape right now. And the most important thing is where the daily fast food consumption will lead us in 5-10 years. During the quarantine, many began to pay more attention to health and notice that some foods could cause unwanted reactions.
For example, skin rashes can be associated with the use of dairy products, and foods high in gluten provoke bloating, even in those who do not suffer from intolerance. Therefore, in 2021, the use of alternative ingredients like almond milk ice cream instead of cow dough or kale-bases pizza dough will no longer be perceived as outlandish.
I closely followed up the news in the world of a healthy lifestyle in my Instagram blog and noticed that this year. Almost every week, a new product prepared based on artificial meat was launches on the world market. First, there were Impossible foods burgers and sausages, then a fake rabbit, tuna, pate, vegan jerky at Wholefood superfood, vegan meatballs at IKEA. The trend is evident, and in 2021 it will only gain momentum. Experts have learners how to grow artificial meat in a test tube – they plan to sell such nuggets at KFC next year.
Test-tube meat is obtains by multiplying animal cells in an artificial environment. The technology is bases on removing stem cells from the muscles of animals. which are then place in a particular nutrient medium, where the new muscle tissue is overgrown with layers of muscle fiber over time. The authors of the method argue that obtaining the original cells from animals is requires only once. In the future, they are no longer requires.
Against the background of all these innovations, a simple natural match does not give up positions! On the contrary, they began to combine it with collagen, vitamin C, chlorella, spirulina, and other superfoods this year. Getting all the benefits in one morning drink, only diluting.it with coconut milk, is simple, convenient, and absolutely in the future style.
Do not forget that match has a unique ability to give us energy, energize us with a high dose of antioxidants, and At the same time. Calm our nerves – and this is what we needed of food in 2020 and certainly will not interfere in 2021.
Quinoa, tofu, and edamame are no longer surprising, and this year. We turned our attention to authentic products from African countries. Amaranth contains 30% more protein than grains such as rice, sorghum, and rye. And its nutritional profile is comparable to wheat and oat germ. Compared to other grains, amaranth is rich in the amino acid lysine.
That’s why we launched the crispy gluten-free Bite bread with amaranth and hit the mark. This taste is in great demand right now.
Other West African grains – nutty teff and phonio, which is now knowing as the second quinoa – are also gaining popularity. You can already try tamarind candies and moringa juice in restaurants. Which contains seven times more vitamin C than oranges and 25to30 times more iron than spinach.
The fascination with exotic products also has a social connotation – and this is another trend of 2021. Consumers are increasingly about the origin of the food they buy and want to not only eat a delicious bar. But also provide jobs for low-income families in third-world countries. However, African ingredients raise questions from producers about sourcing practices and fair pay. But by working directly with manufacturers.
Brands can provide greater supply chain visibility and track the social impact of their sourcing programs.
READY SNACKS 2.0
There will be even more of them, but there are fewer empty calories and unnecessary ingredients in the composition. Already this year, many retailers have created separate zones with products for healthy eating in their stores. The so-called fit lifestyle shelves. And in the future, they plan to come to grips with the departments of precooked food.
So that one can buy a full-fledges home and even restaurant dishes there.
At the same time, more healthy alternatives to traditional snacks will appear on store shelves. Nutritious protein bars instead of high-calorie chocolate bars. Multigrain crackers with seeds instead of regular salted ones, probiotic bars, fiber cookies, and functional vitamin drinks. All this was partly with us in 2020 and will remain in the next.