Matcha is a fine powder made from green tea leaves that have been properly processed. Matcha is made from tea leaves that have been grown in darkness for three weeks before being collected in order to encourage increased amounts of chlorophyll. During the procedure, the veins and stems of these leaves are removed, and matcha processing can take up to 20 days. The scent of matcha is preserved by a long grinding process. 30 grammes of matcha takes at least an hour to make. Matcha leaves’ flavour is determined by their amino acid content, with the highest product exhibiting significant sweetness and scent. China and Japan are the primary producers of matcha.
The matcha market is growing as people become more aware of the health advantages of matcha tea. Matcha is abundant in antioxidants, particularly EGCG, which helps to prevent cancers of the bladder, prostate, cervix, and brain. Matcha’s high amino acid content reduces stress, improves alertness and mental serenity, and helps to prevent chronic diseases including diabetes and gastrointestinal ailments. Matcha is also known to increase metabolism and burn calories, making it a popular weight-loss supplement. Growing health and fitness awareness throughout the world is driving up demand for matcha tea, propelling the matcha industry forward. Matcha tea’s widespread availability in retail stores, internet retailers, and hypermarkets, among other places, is supporting its rise.
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Taxonomy of Matcha Markets:
On the basis of Product, the global matcha market is segmented into:
● Drinking-Use Matcha Green Tea Powder
● Additive-Use Matcha Green Tea Powder
On the basis of Application, the global matcha market is segmented into:
● Personal Care
● Regular Tea
● Matcha Beverages
● Matcha Ice-cream
● Matcha Cake
● Cha-Soba Sushi Roll
The classic product segment has the biggest market share and is projected to continue to do so during the projection period. The demand for classic product is fueled by the grade’s delicate flavour and high nutritional value. Due to the increased influence of Japanese culture and rising purchasing power of the public, the normal tea segment retains a strong position in the market.
As the prevalence of diabetes rises, matcha tea demand is likely to rise. Regular drinking of green matcha tea, for example, can boost fat oxidation during moderate-intensity exercise and improve insulin sensitivity and glucose tolerance, according to a study published in the American Journal of Clinical Nutrition in 2008.
Asia Pacific now owns the greatest market share and is likely to maintain this dominance during the projection period. The matcha market is extremely prominent in Japan and China due to their strong tea cultures. Furthermore, matcha’s health benefits are likely to drive market expansion in India, Singapore, and Australia throughout the forecast period. Furthermore, the fact that matcha tea originated in Japan, as well as low production and processing costs in these countries, are important drivers driving matcha market growth in the area.
North America is the second-largest market, with strong growth anticipated. The market in the region is rising as people become more aware of the health advantages of matcha and the impact of Japanese culture grows. Cafes serving mactha food and beverages abound in major American cities such as Miami and Los Angeles.
Key players in the Matcha Market
Some of the major players operating in the global matcha market are The AOI Tea Company Ltd, DoMatcha, Encha, Midori Spring Ltd., Ippodo Tea Co., AIYA America, and Vivid Vitality Ltd.
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