How to Create a Social Media Presence for Your WordPress Blog (In 4 Steps)
Social media accounts now account for 74% of internet users, with over 2.7 billion active accounts. These stats show that social media is now the dominant online platform. You’re limiting yourself to your own space on the internet and not participating in the more extensive conversation. check now
It’s now easier than ever for social media to be used as a marketing tool. WordPress gives you access to many plugins that can help you market your content. You can deal with your content with confidence if you do some research and create a plan of action.
It’s vital to have a social media presence on your blog.
For example, in the United States, the number of people using social media sites has increased from 7% to 65% over the past decade. These numbers are even more impressive when you exclude those who do not use the internet. http://amarketjournal.com/
The percentage of Americans who use social media sites
The internet is a place that encourages interaction and conversation. A social media presence is almost essential for a blog to succeed. People will expect to be able to interact with you on social media. Social media can give your blog a boost.check now
Social media allows readers to comment on, contribute to, and share your content. This will increase engagement.check now
You can bring in new traffic.
Instead of waiting for new readers to come across you via search engines, social media can help you attract them.check now
Your authority and recognition.
People will be more likely to trust your blog if your content is widely shared on the internet.
These benefits are enough to make it worthwhile to have a social media presence. You have an advantage over the rest because you already have a WordPress blog. WordPress allows you to access several social media tools that can be used for your benefit. We’ll go into detail about some of them below.check now
Four steps to establish a social media presence on your WordPress blog.
You now know the importance of having a social media presence. It’s time to learn how. These are the four steps you can start immediately.check now
Step 1: Select the right platforms to concentrate on
Many social media platforms are popular. Facebook, Instagram, Twitter, and Reddit are the top five social media platforms with 250 million to 2 billion monthly users. You would be able to share your content across all these platforms in an ideal world.check now
The Facebook sign-in screen.
But time and resources constraints may prevent you from doing this. You’ll be better off focusing your efforts on a handful of critical networks. You should define your target audience if you have not done so.
Next, determine which social media platforms are most popular among your audience. These platforms will provide the best return on your investment. This information can be found in various ways, including online research, demographic data, and surveys from your readers.check now
Your primary target should be the social media platforms that your audience uses. It’s worth looking at the most popular social media platforms, too. Even if your audience isn’t spending much time on Facebook, it’s worth reaching out to its nearly two billion users if you have the opportunity.
Step 2: Choose the best automation tools
Following the advice from the first step, now you will have a list of social media networks that you can target with your content. You don’t need to spend too much time on this task. Likely, you have already put a lot of effort into creating content for your blog. Manually sharing it is not the best use of your time.check now
The plugin Revive Old Post.
Automation is the solution to this problem. Automating your blog content can help you create a social media presence. You can share it with your target networks by simply sharing it. You can also do this quickly as a WordPress user with plugins. You can find a social media plugin for nearly any platform. However, you need to be careful with your choices and ensure you choose reliable options.check now
Jetpack, a solid option for sharing your content across many of the most popular social networks, is a good choice if you don’t know where to begin. Our Revive Old Post or Revive Network plugins are also recommended. These will allow you to share both your blog posts and third-party content. They are easy to use and can help you get more traffic.
There are other tools, however, that you should also check out. Buffer, for example, allows you to plan social media posts ahead of time – although you will still need to create the content, it automates posting.check now
Step 3: Add sharing buttons on your website
Social media is about encouraging conversation, as we said earlier. Social media is a two-way channel, so don’t limit yourself to sharing your content. According to a study, 71% said that if they had a positive experience with a brand on social media, they would recommend it.
Your goal is to get your audience involved in the marketing process and make them feel like they are doing some work. It is your responsibility to give them the tools to share your content. Plugins are the best tool to accomplish this.
Many plugins allow you to add social sharing buttons to your website. Monarch allows you to place social icons in your widget and sidebar areas. This plugin requires a subscription. You might also consider Easy Social Sharing Buttons For WordPress. It offers many features at a very affordable price. Jetpack, which automates content sharing, allows you to add social media icons to your website easily.check now
Step 4: Stay active in the conversation
You’ll be able to share your content on social media if you follow the three steps. But there is one more piece to the puzzle: remaining part of the ongoing discussion. It’s wise to monitor your social media accounts and respond to comments.
It is essential to respond to readers’ comments, concerns, or questions.
This is how social network users expect you to engage with your audience. According to one study, around 25% of respondents to social media polls said that if they were not listened to, they would be less loyal to the company, less likely to use their products or services, and more likely to switch to another company.check now
These are some tips to help you engage your audience for the long term.
As quickly as possible. Social media users are used to waiting 4 hours to hear back from them.
You should reply to as many people as possible. You want everyone to feel heard. Therefore, it’s better to respond to many users than to just a few.
Keep your attitude positive. Negative feedback and criticisms are satisfactory, but try to avoid conflict.
It takes effort to build and maintain firm social media profiles. If you persevere and are a part of the conversation around your content, you will create a relationship that will bring you many benefits.